Noom research shows GLP-1 members who add a friend, bank steps, or log meals more frequently are more persistent with the medication.
Users who bank 20 times in the first 60 days after their first med log are 34% more likely to log medication in Week 4 vs. overall average and 75% more likely vs. users who bank <5 times
o By Week 8: the difference has grown to 41% vs. overall average and 93% vs. the <5 bank group
Users who log meals 20 times in the first 60 days after their first med log are 22% more likely to log medication in Week 4 vs. overall average and 72% more likely vs. users who log meals <5 times.
o By Week 8: the difference has grown to 27% vs. overall average and 94% vs. the <5 meal group.
Users who add at least one friend are +134% more likely to log medication in week 8 vs. users who didn’t add a friend.
Source: Compounded GLP-1 signups who logged medication for the first time between Jan 1-31
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